Petroliana & Advertising
Live Auction
Live bidding began: Mar 2, 2025 at 9 AM EST
309 Lots
Day three of our three day event is a quality line-up of high grade advertising spanning gas and oil, automotive, soda. country store and Breweriana. Most of the items featured were unlocked from decades-old collections. One is the John Giesbrecht Collection, which includes a high-grade lineup of Seven-up signs and many more. The sale includes Red Indian, Lion and Supertest porcelain dealer signs that private collector Don Sutherland found at their original service stations 50-years ago. Other highlights include a porcelain Indian neon dealer sign, two desirable Red Indian dealer signs, the Pepsi ‘Obey that Impulse’ sign, and a run of rare Canadian pocket tins including Gold Dust and Taxi. There is also a cache of wartime Pepsi signs found in Northern Ontario. When they’re gone, they’re gone! Looking forward to a day of fun.

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Scheduled pickups at our New Hamburg gallery are available by request. Our full-service shipping department will operate as usual.

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7-Up "Bubble Girl" Chalkboard
7-Up "Bubble Girl" Chalkboard
385
7-Up "Bubble Girl" Chalkboard
Est.
CA$200 - CA$300
Sold
CA$300
Bireley's Orange Soda Diner Menu Board
Bireley's Orange Soda Diner Menu Board
386
Bireley's Orange Soda Diner Menu Board
Est.
CA$400 - CA$600
Sold
CA$225
Squirt "Never An After-Thirst" Chalkboard
Squirt "Never An After-Thirst" Chalkboard
387
Squirt "Never An After-Thirst" Chalkboard
Est.
CA$300 - CA$500
Sold
CA$325
Coca-Cola Door Kick Sign
Coca-Cola Door Kick Sign
388
Coca-Cola Door Kick Sign
Est.
CA$300 - CA$500
Sold
CA$375
Dad's Root Beer General Store Sign
Dad's Root Beer General Store Sign
389
Dad's Root Beer General Store Sign
Est.
CA$500 - CA$700
Sold
CA$600
Orange Kist Soda "Rising Sun" Sign
Orange Kist Soda "Rising Sun" Sign
390
Orange Kist Soda "Rising Sun" Sign
Est.
CA$900 - CA$1,200
Sold
CA$750
Orange Kist Soda Sign
Orange Kist Soda Sign
391
Orange Kist Soda Sign
Est.
CA$1,000 - CA$1,200
Sold
CA$700
Plus 4 Soda "Makes Your Mouth Sing" Sign
Plus 4 Soda "Makes Your Mouth Sing" Sign
392
Plus 4 Soda "Makes Your Mouth Sing" Sign
Est.
CA$500 - CA$700
Sold
CA$1,000
Up-Town Soda "Clear Sparkling Lemon" Rack Sign
Up-Town Soda "Clear Sparkling Lemon" Rack Sign
393
Up-Town Soda "Clear Sparkling Lemon" Rack Sign
Est.
CA$300 - CA$500
Sold
CA$450
Regent Beverages Ginger Ale Sign
Regent Beverages Ginger Ale Sign
394
Regent Beverages Ginger Ale Sign
Est.
CA$900 - CA$1,200
Sold
CA$800
A&W "The Burger Family" Litterbug Sign
A&W "The Burger Family" Litterbug Sign
395
A&W "The Burger Family" Litterbug Sign
Est.
CA$700 - CA$900
Sold
CA$900
Donald Duck Cola Sign
Donald Duck Cola Sign
396
Donald Duck Cola Sign
Est.
CA$3,000 - CA$4,000
Sold
CA$3,000
Londontoy White Rose Oil Tanker
Londontoy White Rose Oil Tanker
397
Londontoy White Rose Oil Tanker
Est.
CA$200 - CA$300
Sold
CA$550
Londontoy Canada Dry Mechanical Truck
Londontoy Canada Dry Mechanical Truck
398
Londontoy Canada Dry Mechanical Truck
Est.
CA$400 - CA$600
Sold
CA$375
Cor-Cor Toys Graham-Paige Sedan
Cor-Cor Toys Graham-Paige Sedan
399
Cor-Cor Toys Graham-Paige Sedan
Est.
CA$600 - CA$900
Sold
CA$425
Marx Army Transport Truck
Marx Army Transport Truck
400
Marx Army Transport Truck
Est.
CA$300 - CA$500
Sold
CA$100
Steelcraft Mack Jr. City Fire Department Truck
Steelcraft Mack Jr. City Fire Department Truck
401
Steelcraft Mack Jr. City Fire Department Truck
Est.
CA$600 - CA$900
Sold
CA$450
Minneapolis-Moline Pedal Tractor
Minneapolis-Moline Pedal Tractor
402
Minneapolis-Moline Pedal Tractor
Est.
CA$600 - CA$900
Sold
CA$700
Minneapolis-Moline Pedal Tractor
Minneapolis-Moline Pedal Tractor
403
Minneapolis-Moline Pedal Tractor
Est.
CA$600 - CA$900
Sold
CA$600
Minneapolis-Moline "Shuttle-Shift" Pedal Tractor
Minneapolis-Moline "Shuttle-Shift" Pedal Tractor
404
Minneapolis-Moline "Shuttle-Shift" Pedal Tractor
Est.
CA$700 - CA$1,000
Sold
CA$475
Omar Turkish Cigarettes Framed Poster
Omar Turkish Cigarettes Framed Poster
405
Omar Turkish Cigarettes Framed Poster
Est.
CA$400 - CA$600
Sold
CA$650
Black Cat Cigarettes Restroom Mirror
Black Cat Cigarettes Restroom Mirror
406
Black Cat Cigarettes Restroom Mirror
Est.
CA$400 - CA$600
Sold
CA$250
Black Cat Cigarettes Framed Cardboard Sign
Black Cat Cigarettes Framed Cardboard Sign
407
Black Cat Cigarettes Framed Cardboard Sign
Est.
CA$300 - CA$500
Sold
CA$400
Black Cat Cigarettes Cardboard Sign
Black Cat Cigarettes Cardboard Sign
408
Black Cat Cigarettes Cardboard Sign
Est.
CA$300 - CA$500
Sold
CA$700
Black Cat Cigarettes Tin Sign
Black Cat Cigarettes Tin Sign
409
Black Cat Cigarettes Tin Sign
Est.
CA$1,500 - CA$2,000
Sold
CA$3,250
Sweet Caporal Cigarettes Sign
Sweet Caporal Cigarettes Sign
410
Sweet Caporal Cigarettes Sign
Est.
CA$600 - CA$800
Sold
CA$650
Velvet Pipe Tobacco Sign
Velvet Pipe Tobacco Sign
411
Velvet Pipe Tobacco Sign
Est.
CA$700 - CA$1,000
Sold
CA$1,100
Popper's Ace Cigars Sign
Popper's Ace Cigars Sign
412
Popper's Ace Cigars Sign
Est.
CA$900 - CA$1,200
Sold
CA$2,000
Laurier Premier 10 Cent Cigar Sign
Laurier Premier 10 Cent Cigar Sign
413
Laurier Premier 10 Cent Cigar Sign
Est.
CA$1,200 - CA$1,500
Sold
CA$475
Goodyear Tires Dealer Sign
Goodyear Tires Dealer Sign
414
Goodyear Tires Dealer Sign
Est.
CA$3,000 - CA$4,000
Sold
CA$4,250
Goodyear Tires Sign
Goodyear Tires Sign
415
Goodyear Tires Sign
Est.
CA$900 - CA$1,200
Sold
CA$1,900
Rare Goodyear Tires "Easy Terms" Sign
Rare Goodyear Tires "Easy Terms" Sign
416
Rare Goodyear Tires "Easy Terms" Sign
Est.
CA$1,500 - CA$2,000
Sold
CA$3,500
Goodyear Tires Sign
Goodyear Tires Sign
417
Goodyear Tires Sign
Est.
CA$2,000 - CA$2,500
Sold
CA$3,250
Firestone Tires Vertical Sign
Firestone Tires Vertical Sign
418
Firestone Tires Vertical Sign
Est.
CA$1,500 - CA$2,000
Sold
CA$3,750
Dunlop Tires "The World's Finest" Sign
Dunlop Tires "The World's Finest" Sign
419
Dunlop Tires "The World's Finest" Sign
Est.
CA$2,500 - CA$3,000
Sold
CA$8,000
Pair of Seven-Up Thermometers
Pair of Seven-Up Thermometers
420
Pair of Seven-Up Thermometers
Est.
CA$300 - CA$500
Sold
CA$375
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