20.25" x 21.25".

Canadian. Late 1800s to early 1900s. A rare, original advertising poster put out by The McLaughlin Carriage Co. in Oshawa, Ontario. The company was founded in 1867, Canada's Confederation year, by Robert McLaughlin, who made his fortune with the patented "McLaughlin Gear" an undercarriage for a horse-drawn buggy. McLaughlin, having the largest carriage company in Canada and the British Empire, was less than excited with the advent of the automobile. In fact, the company issued a number of posters that were "anti-car" showing a horse-drawn carriage overtaking a car. In one such ad, it showed a buggy passing a car rolled-over in a ditch. This particular poster shows a bride in a buggy as it strides to overtake a bride in a McLaughlin-Buick. This poster was indicative of the changing mentality of the business, when McLaughlin's sons, who had taken over the company, saw the potential of the newly invented automobile to grow the family business (Note the "McLaughlin-Buick" name below the car, which shows the first signs of the company embracing the automobile). A rare survivor with excellent color, depicting a Canadian company that had an understanding of capitalism and moving towards the future as the advent of the automobile began to take hold. Lithographer's mark, "London Ptg. & Litho. Co.", at lower right below words "Model No. 17". All items are guaranteed authentic by Miller & Miller Auctions. All purchases are eligible for paid delivery to the Spring Dixie Gas & Oil Show on April 10-12 2025.

Grade: 6.5. Fair condition. Strong and vibrant color with excellent movement of graphics. Reverse shows markings of insect droppings with random specks of same on the front. Three open edge tears and one open tear at the "C" of Carriage. Multiple horizontal creases. Closed tear extending downward 4" from the upper center edge. Three closed tears along the lower edge. Retains original metal hanging strip.

Lithographed paper.