60 of 78 lots
60
Rolex, Ref. 18038 Day-Date "President"
Estimate:
CA$28,000 - CA$35,000
Sold
CA$20,000
Live Auction
Luxury Watches
Size
36mm case diameter.
Category
Description
Swiss. Circa 1988. 18K yellow gold case and bracelet. Champagne diamond dial. Serviced by Rolex in August 2022. Service papers are included. Excellent condition. Rolex Day-Date made its debut in 1956. It was the first wristwatch to display the date and day of the week spelled out in full in a window on the dial. The elegant design and precious metals conspired to make the Day-Date a most desirable wristwatch among celebrities and highly influential people. The watch quickly earned its nickname, The President, due to this impressive and powerful affiliation. Perhaps the most famous, and infamous example of this is the President given to John F. Kennedy as a gift from Marilyn Monroe. The popularity of the President has remained unchanged since it's introduction for reasons beyond its appeal to the rich and famous. Though it is a solid gold watch, it is remarkably subtle and comfortable on the wrist. 36mm case diameter. The watch was found to be running at the time of cataloguing. It has not been tested for timekeeping accuracy and may require adjustment.